Consumers' preferences for private and national brand food products

Price Competition Between National Brand and Private Label Food Products : 1966 - 1992

The presence and behavior of private labels add a significant dimension to price competition among the food system’s subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to “horizontal” and “vertica]” influences on priCeS and also to advertising a...

Recommending Products When Consumers Learn Their Preferences

Consumers often learn their preferences as they search. For example, after test driving new cars, a consumer might find she undervalued trunk space and overvalued sunroofs. Preference learning makes search complex because, each time a product is searched, updated preferences affect the value of all products and the value of subsequent (optimal) search. Recommendations that take preference learn...

Spanish Consumers’ Attitudes and Acceptability towards GM Food Products

The objective of this paper is to analyse consumers’ attitudes and acceptability of GM food products in Spain. From the methodological point of view, a three-equation model of consumer behaviour is estimated assuming a kind of causal chain among the degree of knowledge, attitudes and buying intentions. Explanatory variables include socioeconomic characteristics of respondents as well as endogen...

Opinion of the Scientific Committee on Cosmetic Products and Non-food Products Intended for Consumers

National Brand-Private Brand Strategic Alliances Through Ingredient Branding: An Exploratory Empirical Evaluation

Can using a national brand ingredient benefit a private brand without hurting the national brand? An experiment showed that a private brand with a name brand ingredient was perceived more positively. However, the national brand was not diminished by the association with the private brand. Implications and future research directions are discussed.